Do you feel like you’re rolling the dice when it comes to hiring new employees for your small business?  You try your best to judge an applicant’s qualifications, but in the end you just don’t have the resources to do much more than use your gut instinct to determine if they’ll be a good fit. Your blog can be a great tool to attract well-informed employees that already love what you’re doing.

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Using Your Blog to Train Employees and Reinforce Your Brand | Big Feet Marketing

Using Your Blog to Train Employees and Reinforce Your Brand

by Brad Harmon

How many times have you read a company’s mission statement and wondered to yourself if they’d ever read it?  It looks great in its frame hanging on the wall or on their about page, but wouldn’t it look even better displayed in the attitudes and actions of the company’s employees? What about your small business? [...]

What Your Customers Really Want to Read on Your Blog | Big Feet Marketing

What Your Customers Really Want to Read on Your Blog

by Brad Harmon

Take a look at who’s commenting on your posts, subscribing to your blog, liking you on Facebook, and following you on Twitter.  Are they existing customers or prospects that you’ve told about your blog?  If so, congratulations.  You seem to know what your customers want from your blog.  If not, chances are that your customers [...]

Making Footprints - Marketing Mashup for Small Business & Google's +1 Button | Big Feet Marketing

Making Footprints – Marketing Mashup for Small Business & Google’s +1 Button

by Brad Harmon

This week you’ll learn how to install Google’s +1 button on your site, maximize your Facebook page results, determine the value of online relationships, build a powerful Twitter network that’s tailored to you, tell if those SEO tweaks are truly paying off, shoot online videos like a pro, and why you should quit being a [...]

Why You Should Stop Trying to Write Unique, Original Content | Big Feet Marketing

Why You Should Stop Trying to Write Unique, Original Content

by Brad Harmon

You should know by now that you’re supposed to be writing unique, original content for your blog.  How do you know?  You’ve been told by every wannabe “expert” that it’s essential to your blog’s success.  It’s ironic that they’ve missed the fact that they’re standing in a crowd of people all screaming about how you [...]

4 Key Numbers You Should be Focusing on to Multiply Your Blog's Sustainability | Big Feet Marketing

4 Key Numbers You Should be Focusing on to Multiply Your Blog’s Sustainability

by Brad Harmon

Will your blog be around a year from now?  Do you have what it takes to sustain your blog for the long haul? Every day there are tens of thousands of new blogs launched, but most of these won’t survive to see their first birthday. How will you ensure that your blog doesn’t share this [...]

100 Twitter Ready Quotes from the Best Motivational Speakers | Big Feet Marketing

100 Twitter Ready Quotes from the Best Motivational Speakers

by Brad Harmon

Using quotes from someone who has authority on your topic is an effective way to support your point. Oftentimes, these quotes can be a microblog post in, and of, themselves. This makes them perfect for when you have a limited amount of characters, like on Twitter, to express your point. I’ve collected 100 such quotes [...]