Branding Strategies

Using Your Blog to Train Employees and Reinforce Your Brand | Big Feet Marketing

Using Your Blog to Train Employees and Reinforce Your Brand

by Brad Harmon

How many times have you read a company’s mission statement and wondered to yourself if they’d ever read it?  It looks great in its frame hanging on the wall or on their about page, but wouldn’t it look even better displayed in the attitudes and actions of the company’s employees? What about your small business? [...]

How Do You Respond When Your Small Business is Attacked Online? | Big Feet Marketing

How Do You Respond When Your Small Business is Attacked Online?

by Brad Harmon

Someone has just written a scathing post about how much your small business sucks.  How do you respond?  If you’re like me, your initial reaction might be to scramble the jets to get this post “neutralized” ASAP. This often has a tendency to backfire on you. It may be best to do nothing at all. [...]

3 Myths About Online Branding | Big Feet Marketing

3 Myths About Online Branding

by Brad Harmon

When you decide to take your small business online, you’ll start reading a lot of people who’ll tell you that you need to have a strategy to brand your business. This is great advice.  Your business does need a branding strategy (even if it’s not online).  What’s not so great is that there are many [...]

Unmasked Branding Tips You Should Know, But Do You? | Big Feet Marketing

Branding Unmasked: 3 Secrets That You Should Know

by Brad Harmon

Let’s face it.  The branding tips you read on most blogs are not some great hidden secrets suddenly discovered by the author of that post.  They usually involve common sense solutions that are relatively easy to discover but prove difficult to implement.  We keep reading these posts hoping to find some new technique or insight [...]