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Using Your Blog to Attract Employees that Fit Your Small Business | Big Feet Marketing

Using Your Blog to Attract Employees that Fit Your Small Business

by Brad Harmon

Do you feel like you’re rolling the dice when it comes to hiring new employees for your small business?  You try your best to judge an applicant’s qualifications, but in the end you just don’t have the resources to do much more than use your gut instinct to determine if they’ll be a good fit. [...]

What Your Customers Really Want to Read on Your Blog | Big Feet Marketing

What Your Customers Really Want to Read on Your Blog

by Brad Harmon

Take a look at who’s commenting on your posts, subscribing to your blog, liking you on Facebook, and following you on Twitter.  Are they existing customers or prospects that you’ve told about your blog?  If so, congratulations.  You seem to know what your customers want from your blog.  If not, chances are that your customers [...]

Why Your Blog is Costing You Business | Big Feet Marketing

Why Your Blog is Costing You Business

by Brad Harmon

You’re business needs a blog.  This advice is trumpeted online like it was the secret eleventh commandment that Moses forgot to tell us about. They list all of the benefits that come from attaching a blog to your small business website, but they rarely tell you that doing this has actually hurt many small business [...]

Why Your Small Business Needs a Blog | Big Feet Marketing

Why Your Small Business Needs a Blog

by Brad Harmon

Creating and maintaining a blog for a small business can be a time consuming activity. Since time isn’t something that most small business owners have in abundance, why should you spend this precious resource on a blog? Is the return really worth the investment of time, energy, and dollars? What are the benefits that a [...]

Are You Confused About Marketing | Big Feet Marketing

Are You Confused About Marketing?

by Brad Harmon

“What’s confusing about marketing?  Print up some flyers to circulate.  Purchase a yellow page listing.  If you’re really into it, air a commercial on cable tv or place an ad in the local paper.  That’s marketing, isn’t it?”  Well, yes.  Those are all marketing activities, but it’s only a small aspect of it.   “Oh, [...]

Why That Crappy Blog is Eating Your Blog's Lunch | Big Feet Marketing

Why That Crappy Blog is Eating Your Blog’s Lunch

by Brad Harmon

You know the blogs I’m talking about.  Those that are sitting at the top of the search pages in all of your keywords, but are just a shell of a site.  You have worn out the letters on your keyboard writing quality posts, commenting on other’s blogs, and working the social media networks.  Despite all [...]