Making Footprints – Marketing Mashup for Small Business & Facebook Obsession

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This week you’ll learn how to create eye-popping blog post titles, how to get 100 plus comments on every blog post, how to get your posts shared on Facebook, whether you’re obsessed with Facebook, if you’re up for the Twitter challenge, why you don’t need a social media strategy, how to use social data to grow your business, and why training is key to social media integration in 2011.

Making Footprints is a weekly mashup of people, tools, and resources that can help you enlarge your digital footprint through blogging, social media, branding strategies, and marketing online.  Here are the footprints we discovered last week.

15 Tips to Awesome, Eye-Jerking Post Titles by Nicholas Cardot

Are you spending all of your time writing your post, but putting little effort into the title?  Nicholas reminds us that it’s our job as bloggers to get our post titles ready to perform like a champ, and gives us 15 ways to go head-to-head with other headlines competing for our readers.

How to Guarantee 100 Comments on a Blog Post by Tristan Higbee

Be honest.  Every blogger would love to get that type of response to their posts.  So how does a blog that is less than four months old get 100 plus comments on every single post?  Find out Tristan’s secret that anyone can replicate.

7 Ways to Get Your Blog Posts Shared on Facebook by Dan Zarella

This post is a great reminder that every social media platform is different.  To be successful, you need to know the unwritten rules for each.  What works on Twitter will likely fail miserably on Facebook.  Dan helps navigate the mine field of advertising on Facebook with 7 helpful suggestions.

Your Obsessed with Facebook If … by Ted Nguyen

I love infographics!  They’re packed full of great information, but are easy, fast, and fun to read.  Ted shares this one called Obsessed with Facebook.  I have a confession to make.  My wife and I are both guilty of taking our iPhone to bed with us and checking Facebook before we drift off to sleep and when we wake up.

The Twitter Challenge is On! by Michele Welch

I’m a big proponent of the view that Twitter is primarily a networking tool, so when I read Michele’s challenge it struck a chord with me.  One part of the challenge is to connect with at least three new people per day.  These connections are the key matrix by which she is judging her success.  It’s not about followers, but connections.

You Don’t Need a Social Media Strategy by Helene Venge

It’s easy to get caught up in the social media phenomenon and forget that it’s merely a tool in your marketing and branding strategies.  I love this quote that the chairman of Coca-Cola Nairobi gave Tim Sanders.

You don’t need a social media strategy – you need a brand strategy that leverages social media. Don’t get off the brand strategy just because there’s a new communications channel, that’s how you lose the plot as a brand. Technology is the tail, not the dog. – Chris Kirubi

5 Ways to Use Social Data to Grow Your Business by Peter Wylie

Social media provides a fertile ground for market research to savvy businesses.  What kind of data is available?  Once gatherer, how do businesses use it?  Peter explains both in this post.  Don’t forget to check out Gatorade’s mission control room.

2011: Year of Social Media Integration by Heidi Cohen

When you think of social media you’re likely to envision advertising or networking, but social media has expanded to every facet of how a business communicates.  It’s not just marketing anymore.  The top three social media programs are brand monitoring, staffing, and training.  Heidi explains why training is the key to social media integration.

Want to know what will be featured in next week’s issue of Making Footprints? Look for the footprints we’re buzzing about, or follow those we’ve highlighted in Making Footprints on Twitter.

What did you discover making digital footprints through blogging, social media, branding strategies, or marketing online last week?

Let us know about it by including a link in the comments below, or stop by Big Feet Marketing’s Facebook page and post your link there.

Related posts:

1. Making Footprints – Marketing Mashup for Small Business & Brand Suicide
2. Making Footprints – Marketing Mashup for Small Business & Social Media Jedi
3. Making Footprints – Marketing Mashup for Small Business & Google’s +1 Button