More than likely, you have heard how important it is to have good search engine optimization if you are serious about being a good Internet Marketer. In order to survive, it is necessary to do this the right way. You’ve probably read article upon article about what to do so that you can improve your SEO efforts. A more difficult component of proper SEO strategies is learning exactly what to avoid. In this article, you’ll learn all about this. People that learn from their mistakes always benefit. However, learning from the mistakes of others is much easier. Learning to avoid certain things in SEO is what this article is all about.
The first topic will be about search engine spiders; you need to write content that they will love. This is different from writing content that is designed to make your readers happy. Instead of actually writing good content, some Internet Marketers will try to trick the SE’s into indexing their content by placing content stuffed with keywords that they are trying to rank for at the bottom of the page. Usually this is done to trick the spiders into indexing what they have written. Some people even shove links in here too.
When spiders find this, they automatically will know that you have keyword stuffed your page. This hurts your overall ranking so don’t do it.
Your online “neighborhood” needs to be examined. Most people will check out the neighborhood when they move to a new location. Isn’t this something that you would do? You need to be aware of your surroundings. You should process the Internet in a similar way.
For instance, you need to check your own IP address within IP Checker to see what other sites are near you. The spiders are typically limited to certain areas of the web, all pre-determined by Google – if your IP is there, you won’t get indexed! Sometimes spammers will have part of your IP address. This is something you also want to avoid.
The keywords that you want to rank for should always be used with inner linking. Your pages will skyrocket in the search engines through inner linking with your keywords. Using your primary keywords, you will benefit the most, especially in regard to ranking for profitable keywords. Make sure that the pages that you link to are optimized for the keyword based links you are using. Make sure these links get on your homepage. Keep the links in the sidebar for easy access. That way it will show up on every single page, not just your home page. There are all sorts of things that you can do to find more success with your search engine optimization. You can drive yourself crazy being stressed about mistakes, and that is why you need to develop confidence in your abilities. So paying attention to what others are doing is simply employing smart leverage in your business. Also, don’t feel like you have to learn everything as fast as possible because it really does take time for things to sink in.